Max Lenderman

Bio | Videos | Books

Blog:	http://www.experiencethemessage.com
Twitter:	http://twitter.com/maxlenderman

Branding & Experiential Marketing

Best-Selling Author, Brand New World & Experience the Message

Learn how oligarchs are using radical advertising and marketing tactics to launch brands and reinvent products
Dive into the multi-billion-dollar racket of brand fakery at Silk Street, the epicentre of piracy and counterfeiting in China, and learn how pirates are reshaping brands around the world, and what brands are doing to combat and co-opt them
Learn the secrets of success to marketing and advertising to four billion poor people in this world by examining how brands and products reach the hinterland of India, which has the world’s largest poor population
Find out the strategies and ethos that are driving the future of marketing and advertising in the global marketplace

Bio

A pioneer in the field of experiential marketing, Max Lenderman encourages businesses to look beyond traditional communication to get customers interacting with and living their brands.

Max Lenderman is Director of OuterActive at Crispin, Porter + Bogusky, the most awarded advertising agency of the 21st century. He is the former Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America, where his work has won numerous industry recognitions, the latest including the 2009 Effie Award and the 2007, 2008 and 2009 Ex Awards.

After returning from the US Peace Corps where he drilled wells in Chad, Lenderman began his career in New York City as a marketing journalist for a number of leading trade magazines such as Cable World, Beverage World, Impact and Periscope. He also contributed frequently to youth lifestyle magazines such as High Times, Pop Smear and Hemperor. In 1999, he founded and helmed Gearwerx Experiential Marketing, one of the first experiential agencies in Canada, with offices in Montreal and Toronto.

Lenderman’s breakthrough publication, Experience the Message: How Experiential Marketing is Changing the Brand World, was a Business Book of the Year Finalist in 2006 and has been cited as “the best book on experiential marketing” available. It was translated into Spanish in 2008. His latest book, Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business, was published by HarperCollins in April 2009.

Lenderman is a founding board member of the International Experiential Marketing Association (IXMA) and is a sought-after public speaker, media commentator and blogger on the subjects of strategic branding, experiential marketing and emerging global business trends.

He is a former columnist for Strategy Magazine, and is currently a contributor to Promo and Chief Marketer magazines.

What people say about Max Lenderman

A must-read book for anyone wanting to participate in the marketplace of the future.

- Tony Chapman , CEO, Capital C

Books

People can't stop talking about The Art of Marketing...

It is SO important to bring these minds, these discussions and the possibilities to the Calgary market. Please, please, please come back!

- Brand & Communications Director, Critical Mass

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